organizational structure used at harley davidson

Centralization also means that each functional group and divisional head reports directly to the current Chairman, President, and CEO Jochen Zeitz. Harley-Davidson’s structure is also centralized since control over global operations is maintained by company headquarters in the United States. Europe, Middle East, and Africa (EMEA).Įach division is headed by a Vice President or Director.

Harley-Davidson also focuses its efforts across four geographic divisions:

Employees who are categorized according to their expertise can contribute to the depth of knowledge within Harley-Davidson that allows it to be an industry leader in motorcycles.

Communications and Corporate Relations.Īs a company that sells just a few different types of products, the functional organizational structure is seen as an advantage.

Harley-Davidson’s functional departments include: Employees are organized according to their particular skills and knowledge with each group having its own vertical management structure. Functional groupsįunctional groups are the predominant structure in the Harley-Davidson company. This structure and some additional components are explained in the following sections. Harley-Davidson utilizes a functional organizational structure that separates aspects of its sales and manufacturing business into distinct groups. Today, the Harley-Davidson brand boasts a loyal and devoted following with a broad range of merchandise supporting its core motorcycle range. The company, which is headquartered in Milwaukee, Wisconsin, was one of only two motorcycle manufacturers to survive the Great Depression in the United States. Harley, Arthur Davidson, Walter Davidson, and William A. Harley-Davidson is a motorcycle manufacturer that was founded in 1903 by William S.

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Organizational structure used at harley davidson